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WELCOME...to nufoods promoCom international inc (NPI) ...now also serving the Niagara Region
And we believe that "health is the new wealth".
Are you looking for growth opportunities? new business ideas? strategy development in response to today's needs and desires? project execution? advice on trends and innovation? WE CAN HELP! With the right intelligence, the possibilities are limitless. OUR CORE COMPETENCIES - 3 FUNCTIONAL AREAS INNOVATION STRATEGY / MARKETING COMUNICATIONS / COMMERCIALISATION
By creating REAL value through relevant innovation and strategic alignment, you can maximize YOUR IMPACT for greater success. Economic significance is acquired only when an organization: “offers compelling value in response to needs and desires, thus creating new possibilities and new sources of value in the marketplace”. (Report of the Expert Panel on Business Innovation, 2007) ...Nos services sont aussi offerts en français!
Poor diets, often combined with sub-optimal lifestyle practices, are known to be associated with chronic diseases that lead to poor quality of life. Consumers worldwide are increasingly concerned about their health overall and nutrition more specifically. Nutritional health care has become a main driver for innovation in the food and beverage industry. In response, companies are using innovative technologies, processes and ingredients to develop new products that intend to enhance the nutritional value of the diet or the functional properties of both plant and animal products to maintain, restore or promote health.
We believe, knowledge and know-how in the following key areas is essential for innovation success:
That's where we come in!
But, understanding "innovation" can be challenging. Consumers are increasingly overwhelmed by the amount of information they must sift through to identify the innovative features of new products and their relevance to them. Our regulatory framework does not always make it easy to boast the health benefits of new products. Considering the risks associated with new product development, due diligence is imperative from the very beginning to maximize your ROI (return on investment). That's where we come in!
There are many ways to tell the story! And we have dealt with communication challenges a million times over. We are committed to help you develop presence and impact in the marketplace. Yes...these are hard economic times! And some organizations believe they can't afford to innovate; so they retreat. Others see hard times as an opportunity for innovation. That's where we come in! INNOVATION is a great solution in HARD ECONOMIC TIMES! And we are up to the challenge! Remember business giants such as Microsoft and Apple were born in tough economic times. And every year mother nature reminds us that new shoots appear after the dead of winter. But more importantly, consumers are always looking for relevant and appropriate innovative products and services to enhance their quality of life! Getting your product to the right customer through the most appropriate channel requires business intelligence, know-how and perseverance. That's where we come in!
If you are not familiar with our company and your first contact with us is online, we would be pleased to hear from you! Contact us. In brief, you should know the following about us. Our company was established in 2009 and has been responsible for providing outstanding consulting services on food innovation way before this venture. With more than 75 years of collective experience in the food and health arena, we are sure to be a welcome addition to your team. We specialize in food, food ingredients, nutraceuticals and related products with a focus on helping consumers achieve or enhance their health and wellbeing. Our regular customers particularly value our no-nonsense approach based on SCIENTIFIC EVIDENCE and BEST PRACTICES to build winning strategies and tactics.
Our web site is consistently evolving. So visit us often to find out what's new. CONTACT INFORMATION You can reach us at 416-388-2228. You can also contact us by e-mail: info@nufoodsinternational.com
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Our dedicated professionals welcome the opportunity to work with you as you head down the path of INNOVATION. 
At NPI inc we specialize in improving the performance of your innovation by providing intelligence, analytics and consulting services that enable better decisions and results. We focus on STRATEGIC innovation with the future in mind, keep an eye on the present and also take heed of the past. We are committed to help you achieve business breakthroughs that will grow your TOPLINE by providing your customers relevant solutions anchored in everyday living. We do this by projecting out 5 to 10 years based on the analysis of trends. 
These new food solutions are important to consumers and retailers alike. 
Innovation is crucial for all businesses; when successful, innovation will become a powerful competitive tool to increase market share. When not successful, innovation will be costly and wasteful. 
Our passion for relevant and innovative solutions, our knowledge of foods, nutrition and health, and our understanding of food regulations, nutrition and health claims combined with our extensive experience in marketing communications, are assets we can bring to your table so that you can deliver REAL VALUE to your most discriminating customer. 
By linking value-added food innovation solutions to consumer needs and desires through an effective and efficient supply chain, we can help achieve deeper market penetration for greater commercial success. Fostering networks and building partnerships is also crucial. We can help you to identify opportunities in the marketplace. 
